How your Human Design Incarnation Cross Influences your Brand Strategy

In this episode, I'm going to be sharing all about how your human design incarnation cross, also known as your gene keys genius activation sequence, can be used to influence and refine your business and brand strategy as a solopreneur.

This has been an incredible week. I'm really feeling the flow of the Pisces season heading into the Aries season. As a Pisces sun with a lot of Aries in my chart, this is always a magical time of year for me where intuition and aligned action tend to work harmoniously together, which I know doesn’t always happen that way. One big thing that happened is that I just closed the doors on the Radiant Pre-Sale. Even though this "launch" is technically done, I do plan on keeping the doors open indefinitely. So that kind of goes against traditional like marketing rules and norms where you're supposed to have launch periods and then have doors closed to build suspense and get people wanting what they can't have.

So why am I choosing to leave radiant open in an evergreen fashion or year-round well as I actually mentioned in one of my earliest podcast episodes (episode #7 to be exact, titled, 3 Business Trends for 2022 & How I’m Moving Forward). I believe that savvy entrepreneurs if you're here listening to this, you're smart, you're savvy you know you understand a little bit about business at least that like you are over waiting 6 months or a year for a program they want to launch if they know it’s something they need NOW to bridge a gap they have in their business growth.

I’m a huge believer in divine timing and doing things in diving timing so if you were on the fence about Radiant but it wasn’t the right time, just know that when you are ready for Radiant, it will be ready for you. I’m not here for that fake scarcity.

Honestly, I'm here to help you build, cultivate, and grow your business. It’s especially distinct from a traditional marketing standpoint? So here is another way that I am consciously and intentionally breaking the traditional marketing rules:

Even though the launch is done, this topic is very much related to Radiant as I felt it needed to come through & be shared now so even though the launch is done, I’m still here sharing with you because I know you will get so much value from this episode in particular because it’s something that has also been blowing my own mind on so many levels lately too.

if you're a little bit newer to human design and to gene keys I just want to take a second to set the stage and define a couple terms. I will not define but explain a couple of things to you so the first question that you might have is what your incarnation cross is in human design. You might be kind of confused about what it is what your incarnation cross is in human design. So let's start 

What Is Your Human Design Incarnation Cross

Your incarnation cross in human design are the four prominent energies in your human design chart: conscious sun, conscious earth, unconscious sun, and unconscious earth. So it's the four most prominent energies and the placements of these four energies make up everything. Somewhere, probably 3 quarters, like seventy-five percent of your frequency, your energy, and your personality, in a way, the true essence of who you are, seventy-five to eighty percent, is what I say. This is why it's such a critical component of branding for solopreneurs.

These four placements represent the primary masculine and feminine energies in your energetic blueprint, which are made up of the conscious and unconscious sun. Your incarnation cross gives you insight into your purpose from a human design perspective.

In your Gene Keys, the same 4 gates/keys from your Incarnation Cross are also known as your Genius Activation Sequence - the start of your Golden Path journey – which includes the spheres of your Life’s Work, Evolution, Radiance, and Purpose

Again the huge energies in your chart give you so many clues about your purpose here on earth in this lifetime. When I work with a client’s 1:1 energy is something like these 4 energies that we go really in-depth with because it is such prominent energy in your chart. It is the ground-level foundation and a lot of other things are just built on top of it, especially when it comes to your business.

Regardless of your Human Design type whether you're a Generator, Manifesting Generator, Projector, Manifestor, or Reflector you are invited to really dive into your human design incarnation cross  - to understand them, contemplate them, and integrate them. 

So I'm going to actually explain each of these 4 placements and I'm going to use the Gene Keys names for them because I feel like it'll- resonate or it'll stick a little bit better rather than saying like conscious and unconscious and I'm going to use the 4 names of the Gene Keys just to explain a little bit about what each of these 4 placements kind of stands for and I’m going to use my own incarnation cross/ genius activation sequence as a quick example to explain some of what you can learn about branding as a solopreneur.

Hopefully, that helps you kind of wrap your head around it a little bit and I'll explain it like it'll help you understand what you can learn from this placement within your energetic blueprint.

Gene Keys Life’s Work - This is also your human design incarnation cross Conscious Sun placement.

The Journey is a Model for others this is the dominant frequency & energy in your design and your energetic blueprint. This is where deeper purpose meets the outside world. It is your hero’s journey. This sphere gives you the frame of the storyline for you to fit into an external role in your life. It kind of says your journey here is from point A to point B and everything that you attract everything that comes into your life. Everything you experience helps you to go from A to B on this Journey.

 
I'll talk about my Life's Work it is actually gate 55 and it is all about my journey from a victim mentality to true freedom & self-sovereignty. In my brand, I teach others how to do this too by creating their own rules in life & business.

Gene Keys Evolution - This is also your human design incarnation cross Conscious Earth placement.

Evolution is the Primary Challenge that Drives What You Do. This is a very challenging pattern for you as it brings you discomfort but it also allows you to witness your own precious growth and helps you because this is your conscious Earth, It helps you ground into the material world & your physical body.

What I know from my evolution is that it's gate 59 and it's all about bringing awareness to the ways that I am being dishonest with myself and not just with myself but with others. Dishonesty comes from avoiding wanting to avoid being vulnerable and facing those fears in the name of growth.

I face this all the time where I want to pretend that everything's okay or hide my true feelings. To me, that’s a safer way than to express myself authentically and vulnerably. I face that in different ways in my life and that's the primary challenge that I'm here to deal with in this lifetime. 

Gene Keys Radiance - This is also your human design incarnation cross Unconscious Sun placement.

The radiance placement is all about what it takes to unleash your true vitality and auric Strength. It is described as that great inner light that burns inside you and through your own journey your spiritual growth and evolution. It finds its way out of your physical body or finds your way like out of your DNA and Floods out into your physical body like light. Your radiance is an instrument of your intuition and represents your spiritual evolution.

As a solopreneur brand, my radiance placement is gate number 9 is all about taking small, intentional actions every day that over time strengthen my aura & create quantum leaps. The Intentional decisions and intentional small actions that at the moment feel really small but add up over time and by doing that. That's how I unleash the full strength of my aura.

Gene Keys Purpose - This is also your human design incarnation cross Unconscious Earth placement.

It is the Reason You Are Having this Physical Experience. Our Purpose here is not about what we do, it is about who we are here to be. It is the reason that you have been incarnated into this earth in this lifetime and it is the ideal that you are bringing here to the physical plane.

As per my own energetic blueprint, my purpose is all about leaving my own comfort zone to pursue the things that I am most passionate about and excited about. It’s the way I pick up a variety of skills that come together that make me the most unique and magical version of myself.

I hope that helps you understand the human design incarnation cross so all of these 4 kinds come together like the north star of your incarnation on earth, the purpose of what you're here to do. As I was contemplating my own Genius Activation Sequence and Incarnation Cross, I had this epiphany when it came to my own branding as a solopreneur.

If you are a personal brand, solopreneur or are the primary energy behind your branding, understanding your human design incarnation cross & gene keys genius activation sequence deeply can help you form the foundation branding strategy. It is a framework you can use to build your business off of in an aligned way.

Life’s work is your hero’s journey and how you help yourself and others. In traditional marketing terms, this is a huge gift you use to serve others.

Evolution is a challenge that you continue to face over & over again in new ways as you expand & can be a challenge your clients face often in their own ways as well. In traditional marketing terms, this is the transformation that you guide them through.

Radiance is how you pull your energy back into yourself, to increase your own vitality & to strengthen your energy & your aura. In traditional marketing, this helps you determine your values - what you stand for and what you don’t as you evolve & expand.

Purpose understands who you are here to BE. It is your guiding light, your North Star, and gives you a point of context when it comes to your own alignment. In traditional marketing terms, this is somewhat your mission & vision, but more importantly, it’s the WHY behind the business you are building.

There is a lot more nuance & detail behind this when you not only go into your individual gate for each sphere but the lines. Not to mention your passions & your business itself. You can see how all of these things give you real clues as to the strategic framework & brand of your business so you can continue to build something that is a true extension of your most amazing gifts? How this can be the roadmap to your most purpose-driven business?

These activations & gifts are like filters you can apply to your own business & marketing strategy that helps you refine & attune the energy of your business so your brand can shine at its maximum brightness by attracting your most beautiful aligned soul mate clients. It doesn’t blow up what you’ve already built; it just makes the gifts you already have more potent & powerful

This is part of the framework of my program, Radiant on Purpose. And if you’re called to dive deeper into these own placements so you can activate them in your business, I invite you to check it out.